Pilotar a sua força de vendas, sem rodeios
Análises concretas para empresas que querem transformar a sua força de vendas em desempenho medido.
AI for cold calling: summaries, meetings and battlecards
AI won't make your calls for you, but it can remove the admin work around them and equip your SDRs in real time. A concrete tour, with what works, what doesn't, and how to roll it out without breakage.
Organizing your team's calling days right (and working through your lead lists)
A dormant list is burning money. How to calculate your team's real calling capacity, align list freshness with calling windows, and steer the inventory continuously, with an illustrative worked example.
Ler o artigoThe KPIs of a high-performing SDR team (and the ones that mislead)
Too many SDR teams steer on call volume. Here are the metrics that actually predict performance, the conversion chain to track, a reading example and the vanity metrics to stop tracking.
Ler o artigoReducing turnover and disengagement in your sales team
In a sales team, a rep who slips or leaves costs far more than it seems. Here are the weak signals to watch, a risk score to build, and an engagement playbook that retains and re-motivates.
Ler o artigoMeasuring your sales team's performance, rep by rep
Most sales teams know their activity volume but not the real performance of each rep. Here is a complete method, with an illustrative worked example, to measure it and turn it into a steering lever.
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